You have heard the terms augmented reality, virtual reality, and artificial intelligence, but you may only have a vague definition of their meanings, let alone how the technology can be incorporated into your next event. Below is a brief overview of each medium and how ITA can help you transform your next event into an interactive, immersive experience for your guests.
Augmented Reality (AR)
AR is a “technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view.”* You may have seen AR incorporated into design apps by Amazon, Ikea, Target, or Wayfair when using their decorating features.
Virtual Reality (VR)
VR is the “computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment.”* Several industries that are leading the way in implementing VR to revolutionize their business practices are healthcare, tourism, real estate, and entertainment. The simulation of seeing something that’s not there or you’re not there, has immense power to change our perceptions on interactions with our surroundings.
Artificial Intelligence (AI)
AI is the “theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.”* AI is becoming prevalent in many aspects of our lives. Programs like ChatGPT, Azure, AWS, and OpenAI are now commonplace platforms that can help generate ideas, streamline processes, or create images that are helping to make our lives more efficient.
Now that you know a little about what each platform’s purpose and capabilities are, you’re probably wondering what and how you can implement pieces into your upcoming event. This is where partnering with ITA can help. From realistic 3D renderings and virtual walkthroughs to interactive hybrid meetings, our team specializes in creating immersive event experiences by seamlessly blending creativity, technology, and expert execution.