Continuing the Momentum: Planning Your Property's AV Needs for 2027
A hotel meeting space set up and ready for its next event.
- You don't need to know which equipment needs replacing — that's what an AV evaluation is for.
- Planning ahead lets you lock in current pricing for 2027 projects, or even the year after.
- Q4 is the ideal time to capture new video content that will support sales through all of 2027.
As Q4 approaches, hotel teams are balancing a strong finish to the year with preparations for the meetings, events and property needs already coming in 2027. It's a good time to take a closer look at your AV spaces and systems. Is technology in a meeting room becoming difficult for your team or guests to use? Is equipment aging or becoming less reliable? Could a ballroom or event space benefit from an update?
Evaluate What You Have Before You Replace It
You do not need to know which equipment needs replacing. That's where our experience comes in.
ITA can evaluate what you have, understand how your spaces are being used, and recommend practical improvements that support your team and your event clients.
Lock In Pricing While You Plan Ahead
If your property has remaining 2026 budget or is planning future improvements, there's another benefit to starting the conversation now: ITA can lock in current pricing for projects planned for next year — or even the year following.
Sometimes an upgrade makes sense now. Sometimes it makes sense to plan for later. We can help you understand your options and build a plan that works for your property and budget.
The goal is simple: technology that's easier for your team to manage and easier for your guests and clients to experience.
Make the Off-Season Work for Your Team
Holiday parties, corporate celebrations and awards events bring a lot of activity into meeting and event spaces. Your clients may not know what speakers, screens or lighting they need — they shouldn't have to.
They can tell us what they want their guests to experience, and we translate that into the right AV solution while working alongside your hotel team. Our role is to make the AV side easier for your team and your client.
Give Your Sales Team Content for 2027
Your meeting and event spaces are part of what you sell. Video can help clients experience them before they ever step onto the property.
Q4 is a great time to capture property videos, meeting spaces, testimonials, room introductions and social content that support your sales and marketing efforts in 2027. With a little planning, one filming session can provide content for your website, social channels, presentations and sales conversations.
Start January with content ready to support the business you want to win in 2027.
"ITA is a truly outstanding company to partner with for all audio-visual needs. They go above and beyond (always, every time) to ensure flawless execution of all of our meetings and events. They come with solutions and ideas to make our meetings special."— Sarah Wentzel
44 Years of Partnership
On August 2, ITA celebrated 44 years in business. Technology has changed quite a bit in that time. The importance of strong relationships has not.
Our hotel partners have been an important part of that story. Your trust, your partnership and the opportunity to support your teams and clients have helped ITA continue to grow.
Thank you for being part of our first 44 years. We look forward to what we'll build together next.
Our Team Is Preparing for 2027, Too
As our hotel partners prepare for another year of meetings and events, ITA is preparing right alongside you. This quarter, our team is intentionally investing in learning, training and growing so we can continue to be an even stronger resource in 2027. Technology will keep changing — our job is to understand it, explain it clearly and help you know where it makes sense for your property and clients.
You don't have to be the AV expert. We're here to be that resource for you.
Read more →Frequently Asked Questions
Common questions we hear from hotel partners planning ahead for next year.
If your team or guests are struggling with a meeting room's technology, or if equipment feels unreliable or dated, that's a sign it's worth a conversation. ITA can evaluate your spaces and recommend practical improvements based on how they're actually being used.
That's common, and it's still worth planning ahead. ITA can help you lock in current pricing for a project planned for next year or the year after, so you're not caught off guard by cost increases once the budget is available.
Now is a good time. Starting the conversation in Q4 gives your team room to evaluate options, plan around your budget cycle, and avoid a rushed decision closer to your event season.
Yes. A single filming session in Q4 can produce property videos, meeting space walkthroughs, testimonials and social content that supports your sales team throughout 2027.
Ready to plan your property's 2027 AV needs?
Talk to the ITA team