You know the importance of video right now. If your video production gets it right, you have favorable odds to accomplish your business or non-profit goals.

We also live in a world where the competition for attention is at an all-time high. These are three lessons that ITA has learned about how to choose a video company who will get it right the first time and leave your audiences cheering.

Imagine the extensions for your core video

In many cases, a well-produced video is only the start of the storytelling. Before any video is shot, your video production team needs to be thinking of all the possibilities for the footage — live event and website versions, social media reels, b-roll clips, sizzle reels, behind-the-scenes outtakes, executive messaging and even animated GIFs.

For the Arthritis Foundation, ITA's video production work has helped create fundraising campaigns that consistently meet and exceed their goals. Their 2025 event video both educated the viewer and also told Bella's emotional story.

Our team at ITA does a great job of making interviewees feel comfortable in front of the camera, which helps ease the difficulty in telling painful stories. We take the time to find the heart of the story and never rush the process.

A video production team that works well with your staff

For larger corporations, having a partner like ITA to help in a snap is critical for keeping the business operating and important messaging created. Often, projects like these need a video team that pays attention to your brand image and voice.

Through a series of videos for Atlas Air, ITA was able to understand the objective and quickly turn around messaging that landed on point and was well-received by the stakeholders.

"The ITA team combines creative excellence with a pragmatic, solutions-oriented work style. They listen, iterate quickly, and bring clarity to complex projects. They have an unwavering commitment to quality."— Atlas Air, corporate communications

Establishing great communication and a review process is the key. Once we solidified the storyboard, our team worked fast and efficiently to create the final project.

Make the most of the moment

Sometimes, you need a team that is ready to hit record on the fly. When your biggest supporters are in the room, having a crew that can capture interviews with these individuals can make the difference in a video.

For the American Cancer Society annual Cincinnati Golf Classic, ITA captured the connections and camaraderie of the leadership and volunteers. The interviews helped create meaning and purpose for the event beyond a nice day at the golf course.

The tip from the ITA team is to live in the moment at events like this and capture more footage than what might be needed. There is no better time to get customer feedback and testimonials than when attendees are enjoying themselves.